tag:blogger.com,1999:blog-7383454661535766684.post1306856132128643181..comments2023-04-29T04:22:51.014-07:00Comments on Loyalty Redefined: When a loyalty program gives a once loyal customer the boot.Upendra Namburihttp://www.blogger.com/profile/06376007816379680626noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7383454661535766684.post-32837087451091156042008-08-14T11:43:00.000-07:002008-08-14T11:43:00.000-07:00Upendra,Seems like there should be a way to put on...Upendra,<BR/>Seems like there should be a way to put once valuable MIA customers into "sleep" mode and then reactivate them once they come back from the dead. The most surprising aspect of this encounter for me was there was no effort by the hotel desk staff to try and reactive my account or to get me to rejoin the Hhonors program. <BR/>On another note, I stopped in a Banana Republic store a few days ago and the cashier greeted me with the line "Hi, how would you like to save 20% on your purchase today?" a come-on for their cobranded credit card. Smart move on the part of the honchos at Banana Republic, as they know putting the card in my hand (and obtaining my personal info) makes it more likely they will get me to return to the store in the future.Tom Rapsashttps://www.blogger.com/profile/00688476733885261695noreply@blogger.comtag:blogger.com,1999:blog-7383454661535766684.post-29511411229690487312008-08-13T10:27:00.000-07:002008-08-13T10:27:00.000-07:00Tom,An extremely vital aspect of Loyalty managemen...Tom,<BR/>An extremely vital aspect of Loyalty management...When should you hold on..and When should you let go?<BR/>Though it is quite often indicated that attrition management / retention is vital, business interests and quarterly results quite often lead marketers to push the envelope with existing "active" customers.<BR/>It really takes "great" brands to hold on, which perhaps differentiates the men from the boys.....Upendra Namburihttps://www.blogger.com/profile/06376007816379680626noreply@blogger.com