Sunday, January 24, 2010

The Social Edge

Tasti D-Lite, the New York Ice Cream Parlour Chain, has launched a unique social twist to its loyalty programme.

Now it's loyalty customer base can earn extra points by allowing Tasti D Lite to send out tweets on their Twitter and Foursquare accounts. Customers can earn an extra point every time they purchase ice creams at Tasti D-Lite!

A novel and interesting twist on leveraging the power of social networking to the advantage of both the brand and its loyalty customer.

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